Types of logo design

As logo designs are particular to companies and endorses their brand identity, designing logos is a creative and entirely subjective profession. Taking up this job needs the designer to consider diverse critical factors. Creative efficiency plays an important role while deciding the logo design.

However, clients might discuss the appearance, objective and scope of a logo before it is being idealize by the designer, it should be remembered in mind that the designer is the person who can understand better the scope of a logo.

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A common form of logo design also called as textual design. Here you can mention the name of the organization in either stylized or plain typeface. This enables the customer to store their company in their minds at the first look. For example, the logos of famous brands such as Google, FedEx, Microsoft etc. have offered them their brand identity.

While trying to design an eye – alluring brand logo design, it is essential to choose the right elements for the design. Although, where most designers grope is in their choice of logo types.

Logo of Microsoft
Logo design for google
Fedex Logo design - Artimization

Symbol based Logos

These logos are based on specific symbols. Here, the company name will not be visible. So, you must be creative with the designs so as to create a lasting customer impression. The symbol might include a figure, a pictogram,  a mark or a specific symbol that represents what the company stands for. Famous brands such as Shell, Puma and Apple makes use of such a logo template to represent their company identity.

Apple Logo design - Artimization
Logo for Nike - Artimization
Logo design for Audi - Artimization

Abstract Logos

To represent their brand identity, this logo template is widely used. Such logos use innovative graphics or signs that sums up their company identity for the target audience. However, as a designer, you must remember that creating such a logo needs you to do a comprehensive research about the organization.

For example, LabVantage Inc, a software company that follows a logo that has a reverse “V” sign to specify their potential growth.

You might also design your client’s logo based on their initials. Instead of using long names, brief initials are used to represent the client’s trademark. This enables the company known by the acronym used.  For example, the logos of McDonald’s and Honda best qualify as an initial based logo where they use ‘M’ and ‘H’, respectively.

Honda logo design
Logo for Mcdonalds

Badge style logos

Badge style logo is  also known as emblem logo is widely used to represent, sports brand, automobile or universities. The logos of car brands such as Mercedes, BMW or universities such as Oxford or Howard have badge style logos.

BMW logo design - Artimization
Logo for Oxford University

Whatever style of logo you choose, you must always remember that custom logo design is not an effortless task. Use your skills to create something best that can set a benchmark standard for other organizations in the same sector.

Omer Nadeem

Co-Founder of artimization who is passionate about bringing colour, clarity and budget-ability to businesses' experience of IT.

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