Branding is now the Alpha feature nowadays businesses devote their attention. Your branding strategy can lead you towards the success or ferments your business into ruins. Fundamentally, branding is the excogitation that tells about business, about who they are, who their customers would be?
When you make a branding strategy it is the same as making a promise to your customer as what you are going to fork out to them or what they can expect from your product or simply how you are going to be different from your competitors?
An impregnable branding could lead you to strong brand equity. With a substantial equity, you can add extra value to your product.