Affordable Email Newsletter Template Plans & Pricing

In contrast to HTML email, plain text email is just text arranged in big and small font sizes, No whistles, no bells. you cannot expect any kind of graphics, stylish footers or header or videos here — just plain text. The margin of designing is very limited. Marketers use JPG or PNG format of images usually which takes time to load and the recipient has to download the images first.

Do you think most of the people would bother to this extent just to see your brand’s message?

80% chances are the recipient is not going to see the images and the company will lose the chance of getting new business.
According to data collected from USA users, almost 56% of marketing emails are opened on mobile phones. A well-structured, beautifully designed, fast and easy email can play a great role in convincing consumers to buy from your company.

Here are 5 benefits of using HTML over plain text for your email marketing.
HTML Email Gives You an Edge and It Sounds More Professional
HTML emails are typically for professional purposes and sent from other companies or organizations. They consist of images, stylish footer or header, infographics, colors, formatting, etc. Everything that pops in the mind of customers like the logo, colors, videos, and images, call to action button and much more is only possible in an HTML email.

HTML creates a visual impact that is 42% more memorable and convincing as compared to plain text. Email templates available on different websites and customized email templates make it easy for the sender to create an impactful and indulging email in no time. Templates allow you to add business color, style and logo to your emails. It helps to reinforce your brand and distinguish your brand from others.

With images and small videos, you can show your products, help customers better understand your product and help you to convey all qualities of your products without making the email so long, so boring. The additional feature of adding a call to action button can directly take your customers to the exact required page of your website.

Conversion Rate is high

As compared to plain text email, the conversion rate of HTML emails is 56% higher. Though plain text emails are easy to generate and no such expertise are required. Whereas HTML emails require responsive designing and coding. Only trained professionals can create an HTML email.

But HTML emails are ten times more effective and profitable. They are easy to act on and mark an impact on receivers. Only with HTML emails, the sender can format and differentiate the design to stand out. Call to action button, clickable links and images in the middle of text keep the readers engaged. All these small additions are not available in a plain text email that’s why conversion rate is low. Also, these additions play a vital role to divert recipients directly to your business website.

Tracking Capabilities

Plain text emails cannot be tracked easily. You are totally in the dark whether your email was read or not, and how well it performed. On the other hand HTML, emails can not only be tracked, but you can also maintain records of email performance. Results help you in the long run. Your company can use the data to understand consumers’ likes and dislikes. You can also design an effective strategy for marketing and production through the data from email campaigns.

Using an email facility to send HTML emails provides you admittance to various email tracking tools and reports. Through these tools, you can measure and calculate your audience engagement and figure out what kind of information resonates best.

Higher Reader Engagement

78% of email receivers are not interested in reading a lot of text. Why would they waste their time reading about your business? Readers scan the email quickly and pay a few seconds only. They pay attention to an email only when something of their interest pops out.

Plain text emails are pretty boring and contain a lot of text. Most readers don’t bother to read the text and only go through the highlighted areas within a few seconds. This means they haven’t read about your product at all, so there are fewer chances they will buy from you.

Juxtapose, HTML emails have less text. All the text is presented artistically to make the reader roll his eyes on everything. As we all know visuals proceed much faster than text so during a quick scan, readers get 90% of important information as the email have images and call to action buttons. Hence the purpose of the email is well served.

HTML Emails Templates Makes Everything Easy

Templates make your work easy and organized. You can select from hundreds of professionally-designed email templates for your marketing campaign. You can find free and paid both types of templates and can customize these templates to suit your business. Here are some benefits of templates.

• Very clean and organized
• Easy to read
• No need to download images
• Fast loading
• Mobile-friendly
• Increased open rate
• Anchor texts generation is easy
• Increase click rate
• Enhanced branding opportunities
• Easy to handle and manage the different parts of the email
• Track campaign’s result
• Helpful to increase traffic & leads